Marketing & community,
built for scale.
I'm Bianca Wyler, senior marketing strategist and ex Reddit Head of Digital Collectibles. I help ambitious teams turn culture, community and content into compounding growth.
On stage, on panels, on the mic.
Selected speaking engagements across web3, marketing and community.
A decade building brands, communities and products.
Selected roles across consumer tech, web3 and community-driven platforms.
Programs that moved the needle.
A snapshot of the launches, campaigns and community systems I've led.
Reddit Program
In-house work at Reddit plus advisory engagements helping brands show up natively on the platform. Spans AEO, community presence, organic strategy, customer support, brand engagement, moderator partnerships, and Reddit-first launch playbooks.
Community & Social Media Management
End-to-end community and social programs across Discord, X/Twitter, Reddit, Telegram and TikTok: growth, moderator leadership, onboarding, influencer partnerships, reputation management and community operations for SaaS, crypto, entertainment, iGaming and consumer brands.
Strategy, story and community, end to end.
Five surfaces I work across, often combined into a single program.
I build the kind of marketing people actually want to be part of.
For the last decade I've worked at the intersection of culture, product and community, most recently as the Head of Digital Collectibles at Reddit, where I helped bring on-chain products to more than ten million people.
These days I partner with founders, studios and platform teams as an independent advisor. The work spans brand strategy, launch campaigns, Reddit-native community programs and the unglamorous operational glue that makes them all compound.
If it involves an audience, a story, and a thing worth growing, I'm probably interested.
Have a launch, a community, or a big idea? Tell me about it.
Open to selective consulting, advisory engagements, speaking, partnerships and the occasional really good collaboration.